INTERVIEW Vincent Steinmann: Sales/Marketing Director, FC Lausanne-Sport ⚽

Find out in this interview what Vincent Steinmann (Sales/Marketing Director of FC Lausanne-Sport) has found out one year after a season without spectators, punctuated by construction of the new Tuilière stadium and management of the health crisis.

FinGO, in partnership with Lemanvisio, had the pleasure of implementing a tailor-made long-term rental solution for the installation of the entire audiovisual infrastructure of the new Tuilière stadium.

This infrastructure, based on LG’s highest quality standards, comprises the two giant screens on either side of the stadium, the LED stadium surround and all the other screens installed in the stadium (boxes, bays, bars, etc.).

This wonderful project will enable FC Lausanne Sport to play in a venue that benefits from the latest technological advances, much to the delight of its supporters.

A three-year construction project for the Stade de la Tuilière

With just a few weeks to spare, the timing of the Lausanne club’s takeover coincided with the launch of the construction site in the upper town. The project had been planned for several years, as part of the municipality’s “Métamorphoses” development policy.

The stadium alone came at a cost: the city invested 80 million francs, to which the canton will contribute five million, subject to approval by the Grand Council. Ineos also contributed its share, although the amount is not known.

A three-year project, whose interruption in the spring due to the coronavirus postponed the inauguration scheduled for the start of the season. A few months’ delay made little difference. LS understood early on that the first match in the new stadium would be nothing of the sort.

With 5,000, 1,000, 300 or 15 spectators, the Tuilière was in any case short-changed. “The inauguration will come when we can fill the stadium in festive mode and have a really good time,” says Vincent Steinmann, who intends to make the most of the new stadium’s potential.

For Lausanne-Sport, this change of domicile is above all a sign of a club that wants to grow. Since the arrival of Ineos, the club has dropped down to the Challenge League and has taken two years to climb back up to the top flight, but it now sees itself establishing itself there on a permanent basis.

The stadium’s “English-style” design should give it this credit. With its 12,000 seats, and 12,544 in “championship configuration” with the standing area, it will not only be a sporting tool, but also an element in the club’s development.

“Ten times more revenue: Stade de la Tuilière

Although the City of Lausanne owns the stadium, Ineos is the owner. The stadium is magnificent and is even better than we expected,” says Patrice Iseli, head of the city’s sports department. The new owners have improved many things by making modifications to the basic project.”

The Rolle-based petrochemical group was also awarded a 15-year operating mandate, a partnership that had already been agreed with former owner Alain Joseph.

But it was Ineos who signed the contract. Ineos took the opportunity to dress the stadium in the colors of Lausanne-Sport: a giant logo visible from the outside, seats in different shades of blue and white, for example. This will be the LS stadium rather than the Lausanne stadium, even if the city has certain possibilities for using the stadium (for example, if it is needed for the Federal Gymnastics Festival in 2025).

And the club has every intention of using the new stadium to expand its horizons. We expect to be able to generate at least ten times more revenue than at La Pontaise, particularly through ticketing and hospitality, as well as through the additional attraction that the stadium can generate,” explains Vincent Steinmann. If someone wants to organize a concert or a meeting there, everything goes through the club. The range of possibilities is huge.

Above all, with a pub and restaurant inside the Tuilière stadium, the public experience is one of the marketing director’s main concerns. But to measure it, we’ll have to wait a few more months…

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FC Lausanne-Sport website: https: //lnkd.in/dhpskJc

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